Determinants and consequence of brand loyalty: a study of cell phone users in Pakistan. Liberal Arts and Social Sciences International Journal (LASSIJ), Peshawar, Pakistan, v. 8, n. 2, p. 36–59, 2024. DOI: 10.47264/idea.lassij/8.2.3. Disponível em: https://www.ideapublishers.org/index.php/lassij/article/view/1105. Acesso em: 19 apr. 2026.