Vol. 8 No. 2 (2024): July-December 2024

Research Articles | Original Research

• Gender roles attitude among high school teachers of Lahore, Pakistan: traditional vs. egalitarian

  Farah Adil, Ra’ana Malik, Asma Seemi Malik, Arslan Asghar

  1-16

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• Tourism to terrorism: mapping the wounded landscape of the Swat valley in Pakistan

  Anfal Afridi, Javeria Noor Sawal, Sara Shah Jehan, Muhammad Bacha

  17-35

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• Determinants and consequence of brand loyalty: a study of cell phone users in Pakistan

  Umair Muhammad Khan, Muhammad Zahid, Bilal Ahmed, Iqra Qambrani, Shaharyar Sheikh, Maryam Khokhar

  36-59

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